United Products Natural Alliance (UNPA)



The United Natural Products Alliance (UNPA) is an international association of forward-looking companies dedicated to providing consumers with natural health products of superior quality, benefit and reliability.

Founded in Salt Lake City in 1991, the UNPA is a trade association that represents nearly 100 best-in-class companies, including those that manufacture, distribute and market high-quality dietary supplements, ingredients, other natural products and personal care products with sales in excess of $11 billion annually.

Others members include leading science and technology services providers, as well support companies, such as regulatory consultants and marketing, media and business development firms.

UNPA is known and respected around the world for its unparalleled expertise in national and international regulatory and legislative issues.

Our history is unique. In 1991, eight leading Utah-based dietary supplement companies agreed to form an alliance to challenge the Food and Drug Administration's (FDA) aggressive and inappropriate enforcement actions against supplement companies, which threatened consumer access to these products. At that time, the association was named the Utah Natural Products Alliance.

UNPA embarked on a strategy to rewrite the rules governing dietary supplements. This plan was developed in close cooperation with the office of Sen. Orrin Hatch of Utah and was realized by the introduction of the Health Freedom Act of 1992, sponsored by Sen. Hatch and Rep. Bill Richardson of New Mexico. This bill ultimately became the Dietary Supplement Health and Education Act of 1994 (DSHEA). DSHEA was a shining example of consumers, trade associations and industry companies coming together to protect consumers' rights of access to supplements

In addition to its strong Capitol Hill presence, UNPA focuses on economic and political advocacy through the creation of a unique network of state chapters in key states with a strong natural products presence and a compelling economic-significance message targeted to federal and state legislators.

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